Sammie's Studio opens at 10 Hill Street on 28 September, with a launch party on the 26th. Nine chairs, open seven days a week, walk-ins and bookings taken.

This is a sponsored feature for Sammie’s Studio, a barbershop group opening at 10 Hill Street, Richmond, on 28 September.

A barbershop chain that started in Banstead, in Surrey, is opening its biggest shop in Richmond this month, and making it the head office of the whole business.

Sammie’s Studio confirmed to Richmond Online that it opens at 10 Hill Street, TW9 1TN, on Monday 28 September. The unit was previously a menswear shop, which the company names as Curated Men. Its window vinyl is already up behind the old fascia.

A shopfront at 10 Hill Street, Richmond, with a Hello Richmond window vinyl
The Hill Street unit, with a "Hello Richmond" window vinyl and a Sammie's number 10 on the door, under the previous shop's fascia. Photo: supplied by Sammie's Studio

Nine chairs across two floors

The Richmond shop has nine chairs across two floors, five of them on the ground-floor barbershop floor.

  • Address: 10 Hill Street, Richmond, TW9 1TN
  • Opening day: Monday 28 September 2026
  • Chairs: nine across two floors, five on the ground floor
  • Prices: from £20 with a junior barber, up to £35 with a senior barber
  • Booking: walk-ins and appointments both taken
  • Hours: 9am to 7pm Monday to Friday, 10am to 6pm Saturday, 10am to 4pm Sunday
  • Launch party: Saturday 26 September, from 6pm, open to everyone

“It is the biggest Sammie’s we have to date, and Richmond will become our new HQ,” the company said.

The company describes the site as Richmond High Street. The address it gave us is 10 Hill Street, TW9 1TN, so that is the one to put in your phone.

Barbers cutting customers' hair along a row of barber chairs
Barbers at work at one of the group's existing shops. Photo: supplied by Sammie's Studio

It is hiring

Sammie’s says it is always looking for new talent, and that applications for all five of its shops, Richmond included, can be made through its website.

What a cut costs

A standard cut starts at £20 with a junior barber and goes up to £35 with a senior barber. The shop takes bookings and walk-ins, so you are not locked into an appointment if you happen to be passing on a Saturday.

A barber gives a customer a straight-razor shave beside a shelf of grooming products
A straight-razor shave at a Sammie's shop, with the group's retail shelf behind. Photo: supplied by Sammie's Studio

Eight years from Banstead to Richmond

The first Sammie’s opened in Banstead, in Surrey, about eight years ago. The group has added Worcester Park, Fulham and Northcote Road since, and Richmond is the fifth.

The company puts the move like this:

“Richmond has been on Sammie’s list for a very long time, and it’s the biggest step the brand has made (and shop!) since the very beginning. The location is a prime spot right on Richmond High Street, and when the unit became available, it felt like an opportunity he couldn’t miss.”

On what it is going for, the company said: “It has always been about Sammie’s being so much more than a standard barbershop where you come in and get a ten-minute haircut. The entire journey from the second you walk in feels like a total experience. A down-to-earth, comfortable, sophisticated and elevated experience.”

A row of barber chairs and washbasins with several customers being attended to
The shop floor at an existing Sammie's, with washbasins in the foreground. Photo: supplied by Sammie's Studio

What it means for you

If you are driving in for a cut, the tariffs and the zones are on our parking in Richmond page.

The shop is open seven days a week: 9am to 7pm Monday to Friday, 10am to 6pm on Saturday and 10am to 4pm on Sunday.

Launch party on Saturday 26 September

Sammie’s is holding a launch party at the shop on Saturday 26 September, two days before it opens for business. The company says all members of the local community are welcome to pop in from 6pm if they are passing that evening. You can put your name on the list for the party through the sign-up form.

Prices and opening times should be checked with the shop before you travel. Sammie’s Studio is at sammies.studio.

Close-up of a barber combing through a customer's hair
A cut in progress at one of the group's shops. Photo: supplied by Sammie's Studio

More Richmond business news, and the rest of what is happening in the town, is on our Richmond news page.